The 10th Shenzhen International Tourism Industry Expo's Pet-Friendly Travel Zone was held at the Shenzhen (Futian) Convention and Exhibition Center from November 14 to 16, and it is the first special exhibition area in South China focusing on "travel with pets."
Core Highlights
- Exhibitor Structure: Pet-friendly shopping malls, scenic spots, hotels, airlines, and other service providers, pet travel product manufacturers (smart gear, portable essentials), travel service providers, and pet care institutions participated across the entire value chain.
- Platform Resources: Shared industry resources from 300+ countries and regions, exposure across 150+ mainstream media outlets, and resources from 500+ buyer institutions, combined with offline precision pet-owner foot traffic in the tens of thousands and dedicated online livestream rooms for interactive engagement.
- Presentation Approach: Abandoning traditional static displays, the exhibition redefined the viewing experience through immersive, "touchable and perceptible" interactions.
- Cross-Industry Results: Shopping malls, hotels, and airlines jointly launched a "one-stop pet travel package," forming a closed consumption loop of "shopping + accommodation + transportation"; pet product companies established customized partnerships with hotels, upgrading from single-product sales to scenario-based bundling.
- Matchmaking Mechanism: Dedicated resource matchmaking sessions precisely connected cross-border buyers, chain brands, and destinations recommended by cultural and tourism bureaus.
- The next Pet-Friendly Zone is already in preparation, with continued deep focus on the "travel with pets" track.
Exhibition and Cooperation
The 11th Shenzhen International Tourism Industry Expo (SITE) · November 27-29, 2026 · Shenzhen (Futian) Convention and Exhibition Center | Booth reservation and sponsorship cooperation: 0755-8277 7082 / 177 2269 6735 | info@szite.com.cn
Read the full article (original WeChat article):https://mp.weixin.qq.com/s/aYjPuJbeNj1VCOZp6pzoFg