The Shenzhen International Tourism Industry Expo (referred to as Shenzhen International Tourism Exhibition or Shenzhen Tourism Expo or SITE) is guided and supported by the Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports. At present, it has developed into an important event for domestic and foreign tourism industry colleagues to explore business in South China, Guangdong, Hong Kong and Macao regions; The conference has always adhered to innovative exhibition management, delving into the market, and adopting a new B2B+B2C market integration model. It introduces professional conference forums and diverse citizen activities to serve exhibitors, allowing them to reap the dual benefits of B2B and B2C market value.

Since its establishment in Shenzhen in 2014, this exhibition has developed into an indispensable professional exhibition and display platform in the Guangdong Hong Kong Macao Greater Bay Area economic circle due to its unique geographical location and advantages. It has successfully linked various high-quality resources for tourism organizations, institutions, enterprises, etc. from all over the country and even overseas countries. At the same time, it has also successfully held hundreds of national professional forums and summits.

In 2021, Shenzhen International Tourism Industry Expo (SITE) also obtained the license certification from the Global Exhibition Industry Association (UFI), officially rising to an international exhibition.

As an important exhibition for the tourism industry in the Guangdong Hong Kong Macao Greater Bay Area, the Shenzhen International Tourism Exhibition has always focused on the layout of the entire industry chain and deeply covered the ecology of the cultural and tourism industry. This year, while continuing the classic theme exhibition area, we have also launched three major upgraded and innovative theme exhibition areas:

Low altitude cultural and tourism exhibition area: focusing on the cross-border integration of "cultural and tourism+low altitude economy";

Pet Travel Exhibition Area: Targeting the billion dollar pet friendly consumer market, showcasing pet friendly scenic spots, hotels, and customized travel services;

Tongue tip Global Collection Zone: Connecting cultural and tourism experiences with food as a link, gathering global destination specialty restaurants, intangible cultural heritage food workshops, and creating immersive food and tourism scenes that can be tasted, interacted with, and traded.

Through the dual track layout of "stabilizing the foundation of classic exhibition areas and making strong breakthroughs in characteristic exhibition areas", the innovative momentum and commercial value of the tourism industry are comprehensively presented. We cordially invite high-quality exhibitors, buyers, and industry pioneers from around the world to explore the opportunities in the tourism industry under new consumer trends, and share the infinite possibilities of resource aggregation and cross-border cooperation!