Introduction to SITE and Its Series IP Projects

Since its establishment in Shenzhen in 2014, the Shenzhen International Tourism Industry Expo (abbreviated as Shenzhen International Tourism Fair or SITE) has leveraged its unique geographical location and advantages in the economic circle of the Guangdong-Hong Kong-Macao Greater Bay Area. It has grown into an indispensable professional exhibition and display platform in the Guangdong-Hong Kong-Macao region. The expo has successfully connected high-quality resources for tourism organizations, institutions and enterprises across China and overseas countries, and has also hosted hundreds of national professional forums and summits.

In 2021, the Shenzhen International Tourism Industry Expo (SITE) was officially certified and approved by the Global Association of the Exhibition Industry (UFI), officially upgrading to an international exhibition event.

【SITE】also owns three core IP projects and has held multiple series of events:

【SITE Thought Salon】

A series of themed events launched since November 2021, with nearly 20 sessions successfully held to date. This platform focuses on showcasing the latest trends and innovative achievements in the tourism industry, facilitating in-depth exchanges and cooperation among professionals inside and outside the industry. It helps participants gain industry insights, explore business growth opportunities, strengthen industry connections, and drive the development of the tourism sector.

【SITE Travel the World】

It aims to create an in-depth integrated experience of six new cultural and tourism consumption scenarios (catering, accommodation, transportation, sightseeing, shopping and entertainment), and consolidate the core role of the Guangdong-Hong Kong-Macao Greater Bay Area in the tourism industry.

【SITE Influencer Club】

It is designed to build richer and deeper connections and cooperation between brand enterprises and cultural tourism influencers, as well as among influencers themselves. Against the backdrop of the traffic dividend of cultural tourism new media, the club is committed to building a global integrated new media platform for the tourism industry, delivering high-quality content, establishing innovative marketing and promotion models, and providing commercial cooperation opportunities for partnered influencers.