The 5th "Guili Tourism Research" Education Development Forum and the First International Study Tour Mentor Workshop was held at Guilin Tourism University from December 27 to 30, 2025, under the theme "Breaking Boundaries · Integrating · Symbiosis — Building a High-Value Study Tour Tourism Community."
Core Highlights
- Format: Adopting the dual model of "Forum + Workshop" to achieve three major goals: idea exchange, resource matching, and skill enhancement.
- Forum Design: Seven scenarios covering keynote speeches, roundtable forums, guest salons, product presentations, course observations, fireside chats, and a study tour market.
- Organization: Hosted by Guilin Tourism University, co-organized by the Guangxi Tourism Association, with participation from the Shenzhen International Tourism Industry Expo (SITE Study Tour Expo) Organizing Committee, the World Organization for Study Tours, and others.
- Participants: Study tour experts from China and ASEAN countries, representatives of study tour organizations and associations, representatives of domestic and international study tour enterprises and camps, and service providers for study tour institutions.
- Concurrent Activity: Collection and selection of outstanding study tour tourism cases, with certificates awarded to selected cases and presentations/sharing sessions held.
- Workshop Course Topics: Underlying logic and innovative pathways for study tour project design, nature-based study tour education facilitation methods, reception of inbound study tour groups, activity techniques for study tour mentors, and AI-assisted course creation and customer acquisition.
Exhibition and Cooperation
The 11th Shenzhen International Tourism Industry Expo (SITE) · November 27–29, 2026 · Shenzhen (Futian) Convention and Exhibition Center | Booth reservation and sponsorship cooperation: 0755-8277 7082 / 177 2269 6735 | info@szite.com.cn
Read the full article (original WeChat article):https://mp.weixin.qq.com/s/d7KGyIO2N1wo_WLNlTI_Vw