The 2026 Hainan Free Trade Port Study Tourism Cultural Exchange Event is hosted by the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province and the People's Government of Sanya City, with support from the World Organization for Study Travel, focusing on Hainan-Hong Kong-Macao cross-border study cooperation and industry standard development.
Core Highlights
- Background: With the advancement of the Hainan Free Trade Port construction and the approaching of island-wide customs closure operations, Hainan boasts high-quality study resources such as aerospace, deep-sea, tropical rainforest, southern breeding (Nanfan), and coastal intangible cultural heritage, giving it the conditions to build an international youth study tourism hub.
- Industry Pain Points: Insufficient cross-regional coordination in the study tourism industry, lack of cross-border study standards, inadequate product innovation, and limited channels for Hainan-Hong Kong-Macao youth exchanges.
- Program Setup: Resource promotion, keynote sharing, roundtable discussions, and supply-demand negotiation sessions.
- Participants: Representatives from the Hong Kong and Macao study tourism industry, national cultural tourism and education experts, and Hainan study bases and service providers.
- Objectives: To tap into Free Trade Port policy opportunities, facilitate Hainan-Hong Kong-Macao cross-border study cooperation, improve industry standards, expand youth study tourism markets both at home and abroad, and build the Free Trade Port into a new highland for study tourism.
Exhibition and Cooperation
The 11th Shenzhen International Tourism Industry Expo (SITE) · November 27—29, 2026 · Shenzhen (Futian) Convention and Exhibition Center | Booth Reservation and Sponsorship Cooperation: 0755-8277 7082 / 177 2269 6735 | info@szite.com.cn
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