The Meiyuan Research Institute has launched the "2026 China Cultural Tourism Project Growth Map" collection initiative, calling for submissions nationwide of two types of high-potential cultural tourism projects: projects to be opened and projects already open but in need of upgrading.
Core Highlights
- Era Challenge: The competitive logic of cultural tourism projects has shifted from "how to build" to "how to thrive long-term"; new projects face diminishing marginal returns, while the cost of revitalizing existing assets and operational challenges continue to rise.
- Four Core Questions: how to attract long-term capital rather than short-term hot money; how to integrate professional operations to break through growth bottlenecks; how to create unique experiences that achieve both word-of-mouth and revenue success; how to establish benchmark status and gain long-term recognition.
- What is the Growth Map: a dynamic, authentic, and empowering growth ecosystem map that marks not projects that have already succeeded, but projects with a clear cultural core, innovative product logic, sustainable operational potential, and locally rooted social value.
- Selection Criteria: regardless of scale and traffic, the focus is on cultural depth, innovation edge, operational resilience, and social warmth; seeking future paradigms that are growing, daring to break through, and deeply rooted in their local communities.
- Triple Value: serving national strategies to facilitate precise resource allocation; activating the industrial ecosystem to close the business loop; establishing a Chinese paradigm to tell a new-era cultural tourism story.
- Empowerment Mechanism: full-cycle, hand-in-hand services ranging from identifying potential, diagnosing needs, to matching resources, amplifying visibility, and driving implementation.
Exhibition and Cooperation
The 11th Shenzhen International Tourism Industry Expo (SITE) · November 27—29, 2026 · Shenzhen (Futian) Convention and Exhibition Center | Booth reservation and sponsorship cooperation: 0755-8277 7082 / 177 2269 6735 | info@szite.com.cn
Read the full article (original WeChat article):https://mp.weixin.qq.com/s/eLSSIG2iBl-zsICZD6NBgA