On February 3, the 17th session of [SITE Thought Exchange] concluded with the theme "How Public Welfare Empowers Study Tours." Yan Su, Deputy General Manager of the China Study Tour Research Center and Qingniao Cultural Tourism Industry Group, along with Wang Xin, Director of the Office of the Joint Committee of the Shenzhen Charity Industry Party Committee, delivered keynote speeches. Over 50 practitioners from the study tour, cultural tourism, and public welfare sectors participated.
Key Points
- Yan Su's Point 1: Study tours should not merely pursue "fun"—they should incorporate responsibility education, such as wetland conservation, waste sorting, and other environmental tasks, or public welfare activities like visiting lonely elderly people and donating school supplies.
- Yan Su's Point 2: Curriculum design needs to be tiered—elementary school students should focus on foundational awareness, while middle school students should emphasize hands-on practice, participating in the planning and execution of public welfare projects.
- Yan Su's Point 3: Institutions should establish "social responsibility assessment standards," enforcing constraints across the entire process from curriculum design and safety assurance to the implementation of public welfare initiatives.
- Wang Xin's Path 1: Taking "Good Deeds in the Border Regions" as an example, leveraging the civil affairs system and rural revitalization network, transforming the border areas' natural ecology and folk culture resources into "nature-based study tour" routes, with tour revenues reinvested in border education.
- Wang Xin's Path 2: Public welfare organizations inherently possess three advantages—national network coordination enabling shared standards, party-building support reinforcing safety defenses, and natural credibility alleviating parents' concerns.
- Industry Consensus: The mutual reinforcement of public welfare and industry can create directly replicable implementation models, making every study tour both meaningful and valuable.
Exhibition and Cooperation
The 11th Shenzhen International Tourism Industry Expo (SITE) · November 27–29, 2026 · Shenzhen (Futian) Convention and Exhibition Center | Booth reservation and sponsorship cooperation: 0755-8277 7082 / 177 2269 6735 | info@szite.com.cn
Read the full article (original WeChat post):https://mp.weixin.qq.com/s/yhS399omuBPh6j-WZJfBbQ