On November 16, 2025, during the 10th Shenzhen International Tourism Industry Expo, the 【SITE Talent Club】 hosted the special event 「Travel Star Shining Awards Ceremony」, building a platform for cultural tourism content creators that integrates display, exchange, and growth.
Key Highlights
- The event honored outstanding partners of this year's expo, including exceptional Tourism Recommendation Ambassadors and Public Welfare Ambassadors who excelled in cultural tourism-driven agricultural support.
- Tourism Recommendation Ambassador Li Jiuqian proposed that "traffic brings charity into a win-win-win era": enterprises gain reputation, influencers gain traffic, and recipients gain support; he also plans to film 100 cross-city stories of Shenzhen residents, using "home-cooked meals" to bridge family bonds across distances and urban cultural differences.
- Tourism Recommendation Ambassador Xu Ying (Dr. Xu) generated significant traffic exposure with content featuring the scenic beauty of her hometown Guangxi; Zhao Tianyu shared new Chinese-style music integrated with cultural tourism from the perspective of cultural heritage, promoting folk instruments such as the suona and the nugula, along with intangible cultural heritage, to the public.
- Public Welfare Ambassador Li Yuxuan (Marie) shared her original intention of shifting from the music field to public welfare in traditional Chinese medicine and wellness, advocating the dissemination of urban culture through intangible cultural heritage content; public welfare agricultural ambassador Liu Xing (Xing Hou'er) shared her practices in public welfare agricultural support.
- The influencers visited the Intangible Cultural Heritage Creative Zone to experience traditional crafts, went live-streaming at specialty food stalls, and stopped by the Beautiful China Zone to explore ethnic specialty exhibitions from Kashgar and Ili, establishing direct connections with exhibitors.
- Influencers can subsequently receive professional content planning and full-process IP incubation support.
Exhibition and Cooperation
The 11th Shenzhen International Tourism Industry Expo (SITE) · November 27—29, 2026 · Shenzhen (Futian) Convention and Exhibition Center | Booth reservation and sponsorship cooperation: 0755-8277 7082 / 177 2269 6735 | info@szite.com.cn
Read the full article (official WeChat account):https://mp.weixin.qq.com/s/0k7kkBQYyO6KCAq3HoZTDw